Molly Sheahan, a Junior studying Communication Arts: Multimedia at Franciscan University of Steubenville, shares about Pro-Life organizations that use social media effectively.
Social media is a treasure trove for the pro-life movement. In fact, the Pew Research Center reported in August of this year that 72% of the United States population uses social networks, including an astonishing 89% of young adults aged 18-29. If we want to reach Americans, we need to do so online.
We live in a digital age with rapid communications, memes, and yes, online birthday cards. Effective social media strategy is paramount to keep an audience involved. Luckily, the pro-life movement is stepping up their use of digital media to reach the youth.
As someone who has been actively involved with the pro-life movement online since age 12, and as someone who simply spends way too much time on Facebook, I follow a lot of pro-life groups on social networks. Although there are many, many successful pro-life groups online, I chose these 7 organizations because they use multiple social networks, reach the widest audience, and mobilize the most people.
So, I give you the first of my top seven of the pro-life new media movement …
7. 40 Days for Life
One of the first pro-life organizations to adopt new media was 40 Days for Life, a prayer campaign that invites people to pray in front of abortion facilities. Begun in 2004, when social networks were still in their infancy (and dinosaurs still roamed the internet), the founders of 40 Days for Life used whatever digital media they had.
They communicated with potential city campaign leaders online through their website and via email, and hosted webcasts to train their volunteers. Since its founding, an amazing 575,000 people in nineteen countries have participated in 40 Days for Life! Their success would not have been possible without digital media.
Read through my posts and share about these or other Pro-life individuals and organizations that are using social media effectively. Our conversation will be found in the Comments for this and other posts.